House of Classics

A Private Community To Live The Exclusive Classic Car Life


House of Classics (HOC) is an exclusive club that connects classic car owners, and those who want a taste of one today by sponsoring it and becoming a patron to the collection of classics. It unites Owners and Patrons as they take care of a portfolio of classic cars. The website needed to have a sophisticated user experience and allow Owners to sign up their cars as well as qualified Patrons to book a drive of their chosen classic car and purchase add-ons.


User scenarios & task flows helped align design choices with intent and behavior

Studying the features and goals of the project, we created a sitemap, information architecture and detailed task flows that communicated the key value propositions for the different audience segments. While Owners could sign up their classic, Patrons could browse through various collections, view the photos and specs of individual classic cars and initiate a booking on their chosen date.

Banner Banner Banner Banner


A sophisticated UX to appeal to classic car enthusiasts

To reflect the status of a premium private community, a multi-step application process was designed to guide and inform users of the status of their membership applications. We designed Interfaces to help patrons manage their profiles, bookings and communicate with the club administrators and owners. The site also features a vibrant community of events and the design also allowed patrons to seamlessly purchase add-ons when making a reservation of a classic.


A sophisticated website design for members to enjoy driving classics and network over curated events
Banner Banner Banner
We designed the website to appeal to classic car aficionados who shared a like-minded passion for the experiences these cars bring.

A great website not only looks great but works well on every device.



As a design project, the deliverables spanned across services such as sitemap and navigation; content inventory; task flows and wireframes; prototypes; moodboards and visual design. Clickable prototypes were created for end-user testing and the feedback received helped further improve the user experience for the target demographic.

Recent work

Our team has designed hundreds of innovative digital experiences, websites and mobile apps across verticals.

Srishti Collective 2020

Srishti Manipal Institute of Art, Design and Technology wanted to create a digital showcase where the students display or stream their projects for a wide audience.

Srishti collective

Honda Car India

Honda wanted a website to showcase their models to the Indian car buyer. We designed and developed an immersive website to allow customers to not just explore cars but also book test drives, locate dealers, calculate EMIs and more.

Honda car india
Join US
Reach us

Address PennyWise Solutions Private Limited, First Floor, Solitaire Building, Plot No. 14 & 15, Software Units Layout, Madhapur, Hyderabad - 500081, India.

Mobile +91 40 2332 3188