Search, Web & Mobile Analytics

While search engine optimization and paid advertising can drive traffic to your website, there is no guarantee that your conversions will be maximized. Whether it is website or a mobile application, you need to constantly analyze, test and refine your application in order to ensure optimal conversions (e.g. buying a product, signing up for a newsletter, etc.). Our search and online advertising experts have worked for over a decade analyzing millions of records of application traffic data and derived insights on customer behavior. With experience running statistical experiments ranging from AB testing to multi-arm bandit algorithms, our statisticians can help implement and identify strategies to maximize your value.

Our Services

Our analytics services for search, web and mobile include:

  • Dashboards and visualization of engagement and conversion stats
  • Web and mobile traffic and engagement analysis
  • Custom predictive marketing applications
  • Customer segmentation
  • Market basket and cohort analysis
  • Design and implementation of statistical experiments
  • Text and sentiment analysis

The Benefit to Clients

With our advanced search, web and mobile analytics services, our clients can:

  • Understand how and which customers are engaging with your application
  • Conduct statistical experiments and determine optimal conversion strategies
  • View reports from multiple databases, channels and ad platforms in a unified dashboard
  • Identify patterns from historic data and predict future business results
  • Derive insights on how to minimize costs and maximize revenues