How Does Sitecore Cortex Leverage Machine Learning?
24Jan 2020

How Does Sitecore Cortex Leverage Machine Learning?

Sitecore Cortex: Bringing Your Customers The Most Contextual And Personalized Online Experience

The market is becoming increasingly cluttered, period.

The needs of consumers have been evolving for quite some time and today we are experiencing a market condition where consumers are at their sensible best. They are educated, informed and most importantly, know what they are looking for. Gone are the days you could sell a mattress to someone looking to buy a pillow cover. Today, consumers know what pillow cover they want, its size, texture, make, colour and visit a store or a website only to make a purchase.

With customers becoming increasingly preferential, the onus is on business owners and entrepreneurs to ensure that their products or services are constantly chosen and that the cash register is consistently ringing? But how do we do that in a cluttered space where everyone owns a business that claims to be different from the rest? How do we pull people to our business, turn them into a lead, and manage to convert them into a sale as well?

As a business owner, you need something intelligent, something that’s powered by some of the most disruptive technologies today. You need Sitecore Cortex.

What Is It?

Keeping all the technicalities of Sitecore Cortex aside, let’s just dive into the fact that it’s a machine learning-driven advantage that is built in the Sitecore Experience Cloud. It’s a marketer’s delight, where it offers all the tools and mechanisms you need to win a sale, every sale.

Since it’s built in machine learning from the ground up, the feature has the ability to learn from every byte of data fed, evolve and adapt to transform your business into a scalable and profitable venture.

Insight For Analytics

Every campaign that you run should have a goal and metrics to ensure it is efficient. Now, these are aspects that we can control. But, the most powerful aspect that we do not have control on is the performance. As marketers and business owners, we tend to come to the conclusion that the performance of our campaigns depends on consumer behaviour at any particular point in time.

However, with Sitecore Cortex, you can tap into that very moment of user activity to offer him or her more relevant and personalised content. The machine learning algorithms learn user behaviour in real time and instantaneously present the best or most relevant piece of information they are looking for on your website to ensure they are hooked to eventually make a purchase. Besides,

1. it assesses engagement of visitors and identifies the ones with optimum prospects,

2. understands that every user comes with a unique requirement and carefully places their required information first,

3. allows you to A/B or multivariate test your campaigns and initiatives to figure out and run the best performing campaign,

4. takes personalisation to the next level by accounting parameters like demographics, location, preferences, organisation, and more, and

5. also understands the channel (tablet, desktop or smartphone) or medium (social media, website, email) of consumption of a consumer and targets them precisely.


As of today, three things are going to set the norms for the future, namely web development, analytics, and digital marketing. If you are visualising an empire of your own in the market, you should start today with the right technologies.

These critical pieces of jigsaw puzzle are decisive when it comes to taking your brand to where it deserves. That’s why it makes perfect sense to get started with something as substantial as Sitecore Cortex. With our Sitecore development services, you can make your business count in the era of Industry 4.0.

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