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Search Engine Optimization (SEO)
Digital Marketing

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of making a website discoverable via higher ranking positions in the natural or organic search results of search engines (e.g. Google, Yahoo, Bing, etc.). The importance of SEO has been proven by several studies that have revealed a click bias towards higher ranked websites on search results pages. Further, SEO may target not only different kinds of search, including image search, geography-wise search, local search, video search, academic search, news search, and industry-specific vertical search engines but also different devices such as desktop PCs and mobiles.

Our Services

SEO has become progressively more complex with increased competition and stringent penalties imposed for implementing dubious strategies. A right mix of strategy, clean coding, device friendliness, great content and quality link building are the main drivers for success in SEO. The SEO related services we provide include:

SEO audit SEO audit
Keyword research Keyword research
Technical audit Technical audit
On-page optimization On-page optimization
Schema markup Schema markup
Content audit Content audit
Link building and link audit Link building and link audit
Reporting and analysis Reporting and analysis
Competitive intelligence Competitive intelligence

The Benefit to Clients

By implementing and deploying correct optimization strategies on your website, you can increase traffic to your website; improve brand credibility; and gain access to the right audience when they search for keywords related to your business. Our search engine optimization experts can help you:

  • 1Understand the current state of SEO implementation on your website; identify potential pitfalls; and draw up recommendations for improvement.
  • 2Identify and select keywords based on a variety of criteria including popularity, relevance, competition and other factors.
  • 3Spot any technical deficiencies in a website that may adversely affect website ranking. These include URL structures, navigation, HTML codes, design, cross-device performance and even server configuration.
  • 4Understand the competitive landscape in terms of searches related to a website’s industry or vertical.
  • 5Optimize the page-level elements like content, page’s meta-information, image optimization, sitemap management, and internal & external link management.
  • 6Create a strong link building plan based on sound inbound marketing principles to generate the right backlinks for a website. Link audit allows us to constantly monitor the impact of link building activities.
  • 7Utilize the power of social media to gather endorsements.
  • 8Monitor and report based on traffic stats, user browsing trends and goals tracked.
  • 9Optimize your mobile app's title and description to rank on app marketplaces such as the Google Play Store and Apple App Store.
  • 10Optimize your content for the increasing trend of voice search queries.

Our certified developers

With a team of highly experienced technologists having advanced certifications across leading enterprise platforms, we provide expert solutions across Sitecore, Acquia, Drupal, SharePoint, Magento, Azure, AWS and more.

AWS Consulting Partner
Acquia Preferred Partner
Sitecore Platinum Partner
Microsoft Partner
Magento Business Solution Partner

    PennyWise is an integral part of our development team. We have worked together for a number of years and have consistently been impressed with the speed and dedication that they have applied to every task. The internal structure has meant we have the benefits of an internal team with the bonus of a massive amount of additional resource to call on when our needs dictate it (which they have on more than one occasion).

    Testimonial User

    - Rob Harlow Jaak Systems, UK

    We have worked with PennyWise Solutions for over five years and look forward to working with them for many more. The best testament we can give is that they are true to their company name. They are and have been a valued business partner, fulfilling a very important part of our business. They are conscientious and understanding when delivering costs and solutions to our system requirements. They have completed all our projects on time and never let us down.

    Testimonial User

    - Chris U'dell Business & Domestic Insurance Services, UK

    I first worked with PennyWise on a build for an internal app to help us audit client production needs. They were able to take a crude spreadsheet we provided and turn it into an app which is not only functional, but user-friendly and nice looking as well, which is important for us in a business which has a large aesthetic component. We were so impressed with the response and value we got from them that we're also migrating projects formerly handled by internal developers to PennyWise.

    Testimonial User

    - Kelly Olafson Vice President - Operations, Ogilvy & Mather Asia/Pacific

    The team at PennyWise are professional, hard-working, and deliver a great product. We've hired them to do a variety of development projects and have always found the results to be great. Highly recommended.

    Testimonial User

    - Tim Ogilvie Early stage internet entrepreneur

    I just wanted to let you know the team has been doing a consistently ***GREAT*** job since my last visit to Hyderabad. If we were playing cricket, the team has batted one 6 after another.

    Testimonial User

    - IT Director Wireless Device Management Company, USA

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