The Power of Personalization
09Oct 2020

The Power of Personalization

Create Compelling Digital Experiences with Personalization to Improve Customer Loyalty

If there are any doubts on whether a brand can stand to derive immediate benefits out of personalized customer experience, then here’s what you need to know --  93% businesses with advanced personalization in their strategy experience growth in revenue. But the key is to understand what drives this revenue growth.

Brands stand to reap a wider range of benefits by customizing their digital experiences.

  • Better customer engagement: Customers who experience a digital environment which is more tuned to their likes and preferences are likely to engage for a longer time. Moreover, because they are going to be more attentive while they are on the specific digital environment, the quality of engagement also improves tremendously.
  • Higher possibility of Lead Conversion: Leads in a digital environment could mean any customer who has browsed the relevant pages that contain information regarding such products that he or she is in need of. By customizing the browsing experience, brands can be assured that the resultant higher engagement to a greater possibility of sales by almost 10-15%  a larger cart size, and a 306% higher customer lifetime value .

37% customers say that they would no longer do business with a brand which does not deliver a customized experience, which means a customized experience is bound to ensure that those many customers could potentially be retained. It is natural that a positive digital experience is bound to ensure that the next time the customer is required to make a similar purchase, the brand which has delivered the experience would be the first on recall.

This would ensure a continually strengthening relationship with the customer which could be further reinforced by further perpetual customization of the digital experience as you begin to learn more about the customer. Additionally, such customer who you engage so intimately would end up being vocal advocates of the brand, meaning that you can add to your existing customer-base, and then have a wider target clientele to develop loyalty amongst.

How Brands can Customize Digital Experience for customers

Digital Experience occurs at a variety of avenues, such as the business website, the smartphone application, the e-store, and so on. And depending on the specific avenue, brands can look to personalize their user experience through various means. The following are various aspects that brands need to be conscious about to ensure an appealing and customized digital experience for their target customers:

  1. KYC: Knowing your customer is perhaps the most important aspect of customizing the user experience. This would involve leveraging the data that the customer’s activity on your website generates, such as the different pages clicked, products viewed and compared, and so on. Additionally, data regarding previous purchases made by the customer could also be helpful in assessing the customer preferences and needs on an individual basis.
  2. User-adaptable web elements: Various elements on your website could mould themselves to ensure a higher level of relatability to the customer. For example, the choice of products showcased, the default website language, and if possible, the colour scheme and site layout.
  3. Personalized brand communication: Depending on the past responses of the customer, the type of promotional content that is sent out as part of marketing campaigns as well as the product recommendations on the brand’s website, app or e-store could be personalized to have a higher level of appeal. Such personalization promotion involves not just highlighting specifically what appeals to every customer but also not cluttering it with other lesser preferred items that may reduce the impact of such personalization. According to the Custom Content Council, as many as 61% of consumers say that they are more likely to buy from and have a better experience when a company delivers customized promotional content.

It is in generating customized digital experiences that Pennywise Solutions specializes in. We design digital spaces to deliver one-to-one omni-channel personalized experiences, be it via on-premise or cloud as well as across SAAS-based CMS and digital experience platforms. Moreover, our Sitecore Experience Manager enables you to perform a host of different tasks in a centralized manner such as:

  • Content management and delivery in a targeted manner
  • Multi-lingual content generation and promotion across all digital channels
  • Integration of language translators and advanced search modules
  • Flexible integration with different systems, plug-ins, extensions, enterprise software and automated digital marketing tools
  • Quick app development
  • Customer Journey Analytics to help you understand customer interaction with your brand in a holistic manner

Thus, by leveraging our expertise in Sitecore Experience Manager, you would be able to deliver personalized websites, promotional emails, and multi-channel digital experiences.


PennyWise is a certified technology partner of the world's leading digital experience, commerce, cloud and enterprise technology platforms.

AWS Consulting Partner
Acquia Preferred Partner
Sitecore Platinum Partner
Microsoft Partner
Magento Business Solution Partner

PennyWise is an integral part of our development team. We have worked together for a number of years and have consistently been impressed with the speed and dedication that they have applied to every task. The internal structure has meant we have the benefits of an internal team with the bonus of a massive amount of additional resource to call on when our needs dictate it (which they have on more than one occasion).

Testimonial User

- Rob Harlow Jaak Systems, UK

We have worked with PennyWise Solutions for over five years and look forward to working with them for many more. The best testament we can give is that they are true to their company name. They are and have been a valued business partner, fulfilling a very important part of our business. They are conscientious and understanding when delivering costs and solutions to our system requirements. They have completed all our projects on time and never let us down.

Testimonial User

- Chris U'dell Business & Domestic Insurance Services, UK

I first worked with PennyWise on a build for an internal app to help us audit client production needs. They were able to take a crude spreadsheet we provided and turn it into an app which is not only functional, but user-friendly and nice looking as well, which is important for us in a business which has a large aesthetic component. We were so impressed with the response and value we got from them that we're also migrating projects formerly handled by internal developers to PennyWise.

Testimonial User

- Kelly Olafson Vice President - Operations, Ogilvy & Mather Asia/Pacific

The team at PennyWise are professional, hard-working, and deliver a great product. We've hired them to do a variety of development projects and have always found the results to be great. Highly recommended.

Testimonial User

- Tim Ogilvie Early stage internet entrepreneur

I just wanted to let you know the team has been doing a consistently ***GREAT*** job since my last visit to Hyderabad. If we were playing cricket, the team has batted one 6 after another.

Testimonial User

- IT Director Wireless Device Management Company, USA

© 2024 Pennywise Solutions Private LTD. All rights reserved. Privacy Policy | Terms and Conditions | Sitemap