Providing Customer Experiences with Acquia
07Feb 2020

Providing Customer Experiences with Acquia

Every customer’s needs are different from the other. They have different reasons to interact with your business such as buying a product, seeking information, resolving a problem, etc. We live in a world where every marketer not only envisages himself providing a holistic customer experience but also essentially has to maintain a pleasant relationship with the audiences through every stage in the customer journey.

Customer Experience: Key Ingredient to Success in Modern World

Intensifying competition in the global marketplace has triggered a flurry of investments in brand marketing and customer experience. The main idea behind offering the best customer experience is to retain customers while acquiring new ones. However, despite increased efforts towards enhancing the customer's experience, brands both big and small find it hard to keep up with the customers' rapidly evolving expectations.

More often then not, brands consider experiences as distant, independent, and isolated events. However, in reality, the distant and independent events actually form an integrated system of interrelated elements that form the basis of a consumer's perception of a brand or company. Brands and vendors often fail to realize that end up losing customers. The identification of the problem has opened up pathways to new opportunities and companies are increasingly streamlining their customer experience management techniques.

Acquia, a software-as-a-service company, co-founded by Drupal creator Dries Buytaert began as cloud-hosting services and has slowly evolved into a company that helps businesses and enterprises create unique digital experiences. Acquia's product offerings in Lift, Journey, and Commerce Manager provide businesses with the tools required to create a customised, dynamic, and meaningful customer experiences.

Draw connectivity through experience

Brands often end up mixing up customer venture mapping with the advertising of their products. However, that is not true. Mapping a customer's journey aids in gathering data and content across multiple channels to create a unique, customised, and enjoyable customer experience. The existence of a strong connectivity between data and content across channels assures your analytics are consistent and true to your appeal of service.

Powerful Personalisation

A major challenge that has perturbed the commercial world is the identification of what an individual may like. Brands often tend to use one strategy to lure in all different kinds of customers. However, changing times has provided companies the ability to personalised experiences for each customer and leverage it to build their brand image and reputation in the market.

Acquia's Lift is one such product which harnesses customer's data to create a unique and personalised customer experience. Lift enables marketers to create targeted customer experiences that drive engagement and comprehensively improve customer conversion and loyalty. Acquia's lift utilises data from multiple commercial channels and provides businesses with real-time data required to deliver customers' their preferred content and experience at the right time and place. The platform uses machine learning algorithms to predict customer behaviour while utilising the data to offer the content that engages and resonates with the customers.

Content Remains the King

As one of the best digital experience management platform, Acquia evaluates the right content for your organisation that not only yields results but also helps build a strong sense of belonging for the customer. The data is presented in a well equipped manner that will help you make an informed buying decision that you won’t later regret.

Acquia’s content management system has demonstrated a strong sense of understanding of its customers needs by delivering solutions built on their terms.

Optimisation Through Artificial Intelligence

In order to improve application performance, Acquia Journey’s engine uses artificial intelligence technology to spontaneously understand what customers are doing. This is done to make a customer’s digital experience more engaging. For instance Machine Learning’s similarity based content recommendation can help measure similarity used between a few bits of content.

The Acquia Experience Platform offers a suite of technologies for effectively fabricating digital experiences vastly over the web, mobile sites, local applications, voice associates, etc. This platform enables organisations to deal with the arrangement and emphasis of those experiences with cloud based networking, and brilliantly optimise how they are customised for explicit groups of onlookers utilising machine learning.

With the expert Acquia consulting and development services offered by us, you are on an innovative journey to have an experience that matters.


PennyWise is a certified technology partner of the world's leading digital experience, commerce, cloud and enterprise technology platforms.

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I first worked with PennyWise on a build for an internal app to help us audit client production needs. They were able to take a crude spreadsheet we provided and turn it into an app which is not only functional, but user-friendly and nice looking as well, which is important for us in a business which has a large aesthetic component. We were so impressed with the response and value we got from them that we're also migrating projects formerly handled by internal developers to PennyWise.

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