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How we enabled multi-market DTC Commerce for the world’s finest pearl jeweller
Digital Commerce

How we enabled multi-market DTC Commerce for the world’s finest pearl jeweller

The Background

The client is one of the world’s finest pearl jeweller and their name is synonymous with luxury in the pearl industry. It possesses a timeless quality, a perfect balance of tradition and innovation, always appropriate, always in style. It has developed the highest standards of quality and consistency by devoting more than a century to understanding the sea and researching the oyster.

The Problem

  • Replace their 9 disparate legacy websites that were targeted at different markets with a single unified eCommerce platform
  • The retailer wanted to give customers the best possible brand and online shopping experience

The Solution

  • Deployed a multi-store, multi-language portal on Magento Commerce Cloud catering to Japan, UK, USA, France, Thailand, Singapore, Taiwan and Hong Kong. A separate China specific store was also developed and deployed within China firewall
  • Custom tax and logistics components created to manage market specific tax and shipping requirements
  • Leveraged the Magento page builder with a custom theme and enabled the marketing teams to save time and resources when adding future pages

The Result

Increased site visits

Delivered a single code and database supporting all the key markets with multi-language support across English, French, Japanese, Chinese and Thai

Site visitors now enjoy intuitive

Built over 70 customizations conforming to Magento 2 architecture and best practices so that they are reusable across markets

Seamless working of various

Introduced new features across the platforms through a well-defined release process

Technology Stack

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